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TITULO: Cost-reduction strategies employed by mobile telephony users in low-income

AUTOR:
AÑO: 2007
ETIQUETAS: mobile telephony, cost-reduction strategies, mobile telephony users, Mexico

The growing importance of mobile telephony for low-income sectors, reflected in the high proportion of their incomes that they devote to this service (around 10%), and the experience in countries in Asia and Africa where users have developed long- and short-term strategies tominimize the costs of the service while continuing to enjoy the benefits of access to communication, have opened up new lines of research on this group of users. This study is aimed at understanding the strategic behaviour of mobile telephony users in two metropolitan areas of Mexico. The main finding on long-term strategies reveals that the large majority of users choose to purchase amobile phone, as opposed to renting or borrowing one, and that they rarely use it as a family phone. In terms of short-term strategies, there are marked similarities to Africa and Asia, particularly in the use of mobile phones only for receiving calls, and to a lesser extent, for beeping and SMS. The research also revealed that strategies to reduce costs are used more frequently by users with fewer unsatisfied basic